Arijit Roul / 05 Mar 2018
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When it comes to sales figures, the indigenous car brands are hard to beat, Maruti Suzuki leads the way with their well positioned entry level hatchbacks and compact SUVs or crossover models that are fuel efficient and competitively priced. The foreign car brands, however, also have their profitable strategies in place and many have seen steady growth in February 2018 as well.
For Toyota the sales have been up by about 2.8 percent. The total sales volume of the company was 11,864 units. The carmaker unveiled Yaris at the Auto Expo 2018 which is a sedan that is being brought in from international markets to increase the company’s portfolio of cars in the country. The current sales contributors of the company are Innova and Fortuner that have greatly helped to add to the sales numbers of the brand. The company management feels that the launch of Yaris in May 2018 will help to strengthen the position of the brand in the automotive segment. The company is also hoping to promote hybrid technology in the coming years as well as a rationalized GST structure that will help boost sales numbers.
Honda is yet to make it profitable this year, though the last year ended with a high due to the launch of the new gen Honda City. The February sales were down by 18.23 percent. However the car maker hopes that the new gen Amaze and its launch in the second quarter of the year will promote sales and build up the numbers. The City has been the best seller for the company so far followed by WR-V, Jazz, Amaze, BR-V, Brio and CR-V.
Ford, the American carmaker, registered a positive growth rate of 8.4 percent as against February 2017 figures. The rise in sales numbers was mainly due to EcoSport facelift whose launch had been in November 2017 and its popularity continues even now. The managing director of the company stated that the government’s decision of raising custom duties has led to price increases and this would adversely affect car sales.
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Hyundai has been able to hold onto its second position in the country as per their sales volumes. The company has sold about 44,505 units in the month of February which is a growth rate of 5.1 percent as per the same period last year. The march forward has been due to the demand coming in for Elite i20 in its facelift version along with Grand i10 and Creta SUV.